Better Local Marketing

Marketing Tip: Exposure

Psychologists tell us we need 8-15 exposures to something new before we accept it. This repeated exposure helps us become comfortable and familar with the new “thing” whether it's an idea, a person or a new situation.

You can use this basic human need for repeated exposure to get better results from your marketing. Make sure the message of your marketing is delivered consistently and repeatedly as often as possible within your budget, to the same group of people.

Marketing Materials Tip

Make sure all your marketing is clear, direct and consistent. The saddest thing in the marketing world is an ad or a brochure that leaves people scratching their heads and wondering what the company is selling.

Solution:

Always have 2 or 3 people from outside your business review and critique any marketing you plan to do. Pick people who will be brutally honest with you. Have them look at your proposed ad or brochure or mailer and ask them what they think - before you approve it for production.