Better Local Marketing

Apparel shops find niche

Locally owned women's stores are finding their way in quainter spots

BY SCOTT BLAKE
FLORIDA TODAY

Despite the rise of "big-box" retailers like Wal-Mart and electronic commerce via home computers, a number of locally owned small stores still are finding a place in the world of women's apparel.

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Yahoo Goes Local

Wed Aug 4,10:00 AM ET

Yahoo this week released a beta version of Yahoo Local, an expansion and refinement of the local search capabilities it has been pushing since March. Integrating the company's search technology with Yellow Pages, map data, and user-generated reviews, the service aims improve the local search experience and to serve those looking for online alternatives to phone book business listings.

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Study shows marketing research on neighborhoods can miss the point

Sunday, August 08, 2004
By Alana Semuels, Pittsburgh Post-Gazette

If you live in the Hill District, you must go dancing monthly, listen to Black/Spanish radio, collect stamps and watch Black Entertainment Television. Live in ritzy Shadyside instead? Clearly you shop at Nordstrom, watch "Friends'' in syndication, buy wireless phones and drive a Jaguar.

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Local stores tune up to compete with Guitar Center...

Sunday, August 8, 2004
By Michelle Miron
mmiron@kalamazoogazette.com 388-2733

Performer Mike Fuerst of Kalamazoo is loyal to his favorite local music store, but he still looks forward to checking out the electric-bass selection at the Guitar Center store that is set to open Thursday in Portage.

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