Better Local Marketing

Good Advice for Small Business Advertising

Small business: Customer testimonials may add credibility to advertising copy

By Bo Garcia
For the Lansing State Journal

Question: I simply do not have the money to hire an ad agency to do some copy work for me, and would like to do it myself. How should I proceed?

Read full article here

A.I.D.A: A Simple Tool to Improve Your Advertising

If you've been involved with sales or marketing for a while you might recognize this acronym.

Attention
Interest
Desire
Action

It’s a time-tested effective way to get greater response from your marketing. Plus it’s easy to use and it doesn’t cost extra!

Small Budget Advertising

From Apryl Duncan, About.com

Whether you're just starting your business or you're on a budget diet, there are still ways to bypass high cost advertising.

(Read full article)

Benefits to all to ‘Buy Local’

JAY PATEAKOS , Herald News Staff Reporter 08/09/2004
The Herald News Online

WESTPORT -- After 51 years of farming land 14 hours per day, Walter Pietrzyk has probably had enough.

More than a half-century of farming has taken its toll on Pietrzyk, who will probably retire from the profession at the end of this year. Then again, perhaps not.

(Read full article)

Get More Business with Better Headlines

Whether you’re marketing is through direct mail, bus benches, ads in the phone books, newspaper or elsewhere, you can get better results by using better headlines.